The FELTA Story

The first to commercially produce Filipiniana Video Programs, FELTA works in association with the Cultural Center of the Philippines, Ayala Museum and the Philippine Information Agency to renew awareness and interest in the latent Filipino culture. Felta’s video programs includes:

Encyclopedia Britannica, Library on Science and Technology, Math, Computer Science, Engineering, Values Education Videos, among a host of others. In its effort to secure relevant and world-class educational materials, FELTA has tied up with prestigious publishers worldwide.

Relevant education is responsive to the needs of the times. Substandard education is bred not only through the lack of competent educators but also through the lack of instructional materials that inspire greater learning.

With the advances in Science and Technology reaching out to the recesses of the academe, the educational system needs to be evaluated in terms of effectiveness and timeliness not only in the theory but in practice. It was on this premise that Felicito and Teresita Abiva established First in Educational Learning Trends Always (FELTA) in 1966, with the aim of providing the academe with instructional materials that answers the needs of the times.

For over four decades, FELTA has been assisting in upgrading the quality of education in the country through its multi-educational line that serves the educational requirements of both private and public schools.

In this effort to secure relevant and world-class educational materials, FELTA has tied up with prestigious Multi-media publishers worldwide.

The publication of the Filipino Heritage — the first Philippine Encyclopedia; the introduction of Audio Visuals like slides, filmstrip, overhead transparencies, charts, skills boxes in all subject areas in all levels, for the past 15 years; the introduction of Microslides, a new teaching tool for science, biology, physics, chemistry, earth science and astrology.


To provide “QUALITY EDUCATION” through “QUALITY TEACHING MATERIALS” has been our “battle cry” throughout the years… We believe that QUALITY education can only be achieved through QUALITY teachers and Instructional materials. FELTA sets the standards for providing TOP Quality Educational and Training materials.

Message from the President

Dear Educator:

FELTA Multi-Media Inc. is a major educational manufacturer and distributor with over almost 39 years of experience in the audio-visual field. Media products enable our youth to construct, learn and grow in fruitful and rewarding learning environments.

This product Catalog reflects our response to Your Needs and Wants…

• Top Quality Products
• DepEd Approved
• Curriculum-based
• Less Confusion about what to buy
• Reliable Service
• International Award Winning Bestsellers
• Competitive Pricing
• Wide Range of Subject Areas and Levels
• Variety of Media